Marketing, Sales & E-commerce Manager, Job in Kenya

 Job Title: Marketing,
Sales & E-commerce Manager

Hiring Organization: Optimise
Outsourcing Ltd
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Service
Job Type: Full
Time
Salary: KES TBC
Date Posted: 01/26/2024

Reporting
to: Managing Director,

Job
Description

Based in
our Westlands office in Nairobi and reporting directly to the Managing Director
the Marketing, Sales & eCommerce Manager will oversee the company’s online
brand awareness plus the online and commercial sales function. They will also
be responsible for managing and developing the marketing and sales teams, as
well as the overall growth of both departments.

Main
duties of the role:


Oversee
and set targets for the marketing team, external agencies and freelancers.

Responsible
for marketing, brand and sales strategy. Owning all online activities including
SEO, PPC, CMS, social media, Email Marketing, Affiliates, Marketplaces and CRO.

Overseeing
the targeting, messaging, sales materials and marketing activity to drive
commercial sales. Ensuring the profit margins align with business requirements
and the wider pricing strategy.

Manage
the overall marketing, sales and trading strategy to hit revenue and margin
targets.

Own the
sales forecasting, and work with the inventory, supply and ops teams to meet
customer needs.

Ensure
up-to-date personal and team knowledge of current online trends.

Updating
website for new mobile or desktop functionality to appeal to current and future
customers.

Provide
regular online sales reports to the senior leadership team.

Provide
regular 121s for all lines of report to keep track of individual team members’
happiness and performance

Requirements
of the role:

Bachelor’s
degree in Business, Marketing, or a related field.

3+ years’
experience in retail ecommerce, experience in the retail of high-ticket items
would be a plus.

Experience
of successfully managing and developing a team of people.

Ability
to critique, advise and motivate marketing team members.

Must be
able to demonstrate excellent written and verbal communication skills in formal
as well as informal situations.

Must have
an in-depth understanding of web design and web analytics.

Must have
an excellent knowledge of all major paid, owned and earned media channels and
have significant hands-on channel experience.

Must have
an excellent understanding of the role of social media in the customer purchase
journey.

Must have
an in-depth understanding of ecommerce pricing strategy and pricing software.

Must be
an advanced user of Google Analytics with a good understanding of Google
AdWords, Email Marketing platforms (Klaviyo), Marketplaces and Affiliate
Marketing.

Previous
experience with Magento and CRO platforms such as Hotjar would be a plus.

How to
Apply:   

If you
believe that you fit the role and are up for the task, kindly use the link
below to apply for the position. https://app.testgorilla.com/s/qi8178c7

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