Business Development Manager – Asset Finance at Absa Bank Limited

Job Description

Absa Bank Limited (Absa) is a wholly owned subsidiary of Barclays Africa Group Limited. Absa offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance.

Job Summary

  • The purpose of this role is to have a dedicated resource with the appropriate skills and knowledge to support the Asset Finance strategy in the CIB and BB segments of the bank.
  • The Role will involve enhancing Asset Finance business development through effective sales action plans, ensuring all new business is sourced from Dealers, existing Clients, and New to bank clients.
  • To implement sales plans/actions/ promotions and identify sales opportunities and ensure compliance objectives are adhered to

Key accountabilities and approximate time split

Business Development; Time split 70%

  • Responsible for the achievement of the CIB and BB Asset Finance revenue and Balance sheet targets as agreed
  • Work with the assigned team of RMs/Branches to ensure that NTB Asset Finance requirements are sourced and underwritten as per agreed timelines.
  • Work with the Trade Finance team to ensure that all Letters of Credit customers/facilities maturing into ABF are dealt with accordingly and on a timely basis.
  • Joint customer visits with BMs/ RMs to understand Asset finance needs and tailor customer-led solutions
  • Ensure Weekly, monthly, and quarterly performance tracking is shared with all stakeholders
  • Regular engagements with the CIB, Credit, and BB teams on Asset Finance opportunities (including Leasing opportunities)
  • Have Sales activations and customer sensitization(quarterly) in partnership with partners to increase uptake and leverage on Bank customers’ activities to position the same
  • Relationship management with Dealer partners for effective service delivery
  • Servicing CIB and BB customers and ensuring the TATs with customers are adhered to
  • Monitoring and evaluation of business strategies set
  • Dashboard management with relevant MI teams to confirm the accuracy of management reports on sales activities
  • Identifying cross and up-sale opportunities and tracking performance
  • Work with the Head of Asset Finance to ensure strategy deliverables are properly documented and monitored.
  • Responsible for call reports on customer visits.
  • Ensure all documentation is correctly completed, collected, and submitted as per procedure manuals and SLA’s
  • Conduct stakeholder training to increase product knowledge across the Bank

Rigor/compliance; Time split 5%

  • Ensure all regulatory requirements are met by ensuring compliance with the Banking Act and SLA’s
  • Ensures review and escalation if required, of Sales administrative issues.
  • Responsible for compliance with business procedure manuals
  • Ensuring all complaints are reported, tracked, and resolved as per SLA by the Head office
  • Ensure compliance with the Snap checks process and internal audit

Stakeholder Management; Time split 15%

  • Managing relationships with CIB and BB colleagues to drive business
  • Dealing with outlets, and operations center to ensure full understanding of the ABF process & procedures
  • Providing general support to the other Colleagues as and when required
  • Work with Branch managers to ensure that branch colleagues are able to manage queries and complaints and get them resolved in a timely manner.
  • Active participation to ensure the team is achieving the desired targets.

Market Intelligence (5%)

  • Collect market intelligence through research by reading articles, publications, the internet, word of mouth, and networking on a daily basis to keep abreast of market development.
  • Assess market opportunities with respect to competitor sales sources by remaining in touch with market forces and influences
  • Dealer visits on a weekly basis to source information regarding competitor’s scheduled activities.

Role/Person specification

Education and experience required

  • Bachelor’s degree in a business-related course
  • Five (5) experience in the Banking industry with exposure to Asset finance, Insurance Premium Finance sales, and Relationship management

Knowledge and skills

  • Credit appraisal principles
  • Marketing/sales skills
  • Negotiation skills
  • Bank operations/procedures
  • Client relationship
  • Good interpersonal/communication skills


  • Deciding and initiating action
  • Learning and researching
  • Entrepreneurial and commercial thinking
  • Relating and networking
  • Adapting and responding to change
  • Persuading and influencing
  • Creating and innovating


  • Bachelors Degree and Professional Qualifications: Business, Commerce and Management Studies (Required)

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