Digital Catalyst Job in Kenya

Role Overview

As Digital Catalyst at Nation Media Group, you will work
as part of the account management cluster team, focusing on designing,
executing, and optimizing digital campaigns across our digital assets for
assigned customers. Your primary responsibility will be to collaborate with
customers to develop digital strategies and ensure the successful
implementation of digital campaigns.

Key Responsibilities

Digital Campaign Design:
Collaborate with customers to design customized digital campaigns that
leverage our digital assets, including the website, apps, social media,
and OTT video advertising.

Campaign Execution: Oversee the
end-to-end execution of digital campaigns, ensuring they are delivered on
time, on budget, and meet customer objectives.

Product Knowledge: Stay
up-to-date with NMG’s digital products, platforms, and services, and
provide expert guidance to customers on how to leverage these resources
effectively within their campaigns.


Monetization: Drive revenue
growth by identifying opportunities to upsell, cross-sell, and expand
digital solutions within the customer base.

Training and Education: Conduct
training sessions and workshops for customers to ensure they fully
understand and utilize our digital products to their maximum potential.

Performance Analysis: Monitor and
analyze the performance of digital campaigns using different reporting
tools, providing insights and recommendations to improve results.

Market Research: Stay informed
about industry trends, competitor offerings, and emerging technologies to
help NMG maintain a competitive edge in the digital advertising space.

Reporting: Develop reporting
dashboards for use in regular monitoring and updates on customer
engagement, digital product adoption, campaign performance, and revenue
growth for the sales team and management.

Qualifications

Bachelor’s degree in Marketing,
Business, Digital Media, or a related field.

Proven experience in digital
marketing, advertising sales, or a similar role. Experience in designing
and executing digital campaigns is mandatory.

Strong understanding of digital
advertising, including display, video, social media, and programmatic
advertising.

Excellent communication and
interpersonal skills, with the ability to build rapport and trust with
customers.

Analytical mindset with the
ability to use data to drive decision-making and optimize digital
campaigns.

Self-motivated and
results-oriented, with a passion for staying updated on digital trends and
technologies.

Proficiency in digital marketing
tools and platforms, such as Google Ads, Facebook Ads Manager, and
analytics tools.

Ability to work collaboratively
in a team environment and adapt to a dynamic industry landscape.

How To Apply

Click Here To Apply

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