Creative Content and SEO Manager Job in Kenya

 Job Title: Creative
Content and SEO Manager

Hiring Organization: Optimise
Outsourcing Limited
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Service
Job Type: Full
Time
Salary: KES
Competitive
Date Posted: 12/22/2023

Job
Summary

Optimise
Outsourcing Ltd is seeking a talented and experienced Creative Content and SEO
Manager to join our team and drive our content marketing efforts to new
heights. As the Creative Content and SEO Manager, you’ll be responsible for
developing and implementing content strategies that align with our brand
identity, resonate with our target audience, and enhance our online presence
and collaborate cross-functionally to optimize content for search engines and
user engagement.

Key
Responsibilities:


Develop
and execute content strategies aligned with company objectives and target
audience preferences, including content promotion across various channels
(social media, email, partnerships) to maximise reach and engagement.

Develop
and execute an SEO strategy that covers both content and technical
tactics.

Conduct
technical SEO audits to improve organic rankings and carry out the
updates, working with the web developer.

Conduct
keyword research, analyse SEO trends, and optimize content for improved
search engine rankings and organic traffic growth.

Ensure
content adheres to regulatory standards, copyright laws, and brand
guidelines; oversee content approval workflows.

Work
with the ecommerce executive to maintain product listings, keeping copy,
imagery and video up to date and performing.

Ability
to leverage the power of AI to increase production capacity of content.

Conduct
regular competitive analysis to identify content gaps, emerging trends,
and opportunities for differentiation.

Monitor
and analyse content performance metrics using tools like Google Analytics,
SEMrush, or similar platforms, and use insights to refine content
strategies.

Collaborate
with marketing, design, and product teams to ensure consistency in brand
messaging and storytelling across all channels.

Stay
updated on industry trends, content marketing best practices, and
algorithm changes to adapt strategies accordingly.

Collaborate
with the marketing department to manage budgets allocated for content
creation, distribution, and promotion activities.

Manage
content calendars, editorial workflows, and project timelines to ensure
timely and consistent delivery of content.

Generate
regular reports showcasing content performance metrics, ROI analysis, and
recommendations for improvement.

Explore
and recommend innovative content formats (e.g., interactive content,
AR/VR) and technologies to enhance user engagement and SEO effectiveness.

Conduct
training sessions or workshops to upskill team members on content creation
best practices, SEO updates, and new tools/platforms.

Qualifications
and Skills:

Bachelor’s
degree in Marketing, Communications, Journalism, or related field.

Proven
experience (5 years) in content marketing, SEO, or a similar role.

Strong
understanding of SEO principles, keyword research, and content
optimization techniques.

Excellent
writing and editing skills with a keen eye for detail and storytelling
ability.

Proficiency
in using content management systems (CMS), SEO tools, and analytics
platforms.

Creative
thinking and the ability to generate innovative content ideas that drive
engagement and conversions.

Strong
project management and organisational skills with the ability to multitask
and meet deadlines in a fast-paced environment.

Benefits:

Competitive
salary.

Ongoing
professional development and training opportunities.

Collaborative
and inclusive work environment.

Opportunities
for career advancement within the organisation.

How to
Apply:

If you
believe that you fit the role and are up for the task, kindly use the link
below to apply for the position.

https://app.testgorilla.com/s/qwqpxcj8
 

Optimise
Outsourcing Limited is an equal-opportunity employer. We encourage applications
from candidates of all backgrounds.

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