Brand & Innovations Officer Job in Kenya

The Position

Brand & Innovations Officer

Job Reference: BIO/COMMS/02/2024

The Brand & Innovations Officer contributes to AGRA’s
Brand & Innovation function focusing on the management and favorable
customer experiences through management of AGRA’s brand and sub brands. 

The ideal candidate will work cross-functionally to
support consistent messaging and communication of the corporate brand through
the development and execution of brand strategies and oversee the consistent
application of approved brand identity through applied elements, deliverables,
and processes within AGRA 3.0 Strategy. 

Key Duties and Responsibilities:

Formulate multiple brand
strategies and collaborate on multi-media strategy design and

Enhance brand identity through
the creation and dissemination of brand personas and positioning.

Define core brand messaging

Develop stakeholder Persona’s and
create brand processes and systems across multi-media.

Author key content deliverables
including strategic Point of View (POVs), audits, content matrices,
content models, journey maps, and taxonomies.

Create and maintain an effective
content calendar.

Monitor web/analytics and content
trends in service of Communications & Advocacy objectives.

Advise and respond to
organization brand management requests establishing an effective traffic
management system.

Establish and maintain strong
working relationships with internal and external stakeholders to ensure
efficient delivery of tasks.

Monitor competitive landscape for

Transform data into insights to
continuously evolve and refine brand strategies.

Enhance the growth of online
community by tracking brand voices tone.

Monitor online brand experiences
and report on favorable and unfavorable experiences.

Key Qualifications and Experience

Degree in Marketing, CIM,
Business or any related field. 

Professional qualifications in
Digital Media Communications, or project management will be an added

Experience using latest
technology tools to measure brand equity.

Must possess working knowledge of
new media.

Adept and in-tune with new media
tools and technologies with experience on digital management systems and
various online measurement platforms and tools.

Extensive expertise in Digital

Demonstrated ability to work in
close collaboration with staff and partners from multicultural

Must be results-oriented,
accountable, proactive, and able to work on behalf of AGRA with a wide
range of stakeholders.

Must possess knowledge on big
data management with analytical skills and attention to micro details.

Demonstrate ability to translate
program-based concepts into effective innovative solutions.

Must be agile, flexible with
entrepreneurial mindset.

Possession of knowledge of Food
systems transformation and or economic development pillars will be

How To Apply

If you believe you are the right candidate for this
position, kindly submit your application with a detailed CV (including your
e-mail and telephone contacts) to
Please quote the job reference number in the subject line of the application

must be received on or before 20th February 2024. Only shortlisted candidates
will be contacted.

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