Job Title: Brand
Hiring Organization: Anonymous
Location – Locality: Nairobi
Location – Region: Kenya
Job Type: Full
Salary: KES 180k
Date Posted: 01/25/2024
Salary: Kshs 180k – 200k,
client in the FMCG is seeking a dynamic and experienced Brand Activation
Manager to join their marketing team. The ideal candidate will develop,
implement, and manage brand activation strategies to enhance brand visibility
and engagement. The Brand Activation Manager will play a key role in driving
marketing initiatives, collaborating with cross-functional teams, and ensuring
the successful execution of brand campaigns.
developing the annual marketing plan(s) for the market (ensuring local
effectively all brand activity to the approved marketing plan and promotions
calendar(s), including promotions, social media, web, digital, events, and
opportunities to deliver against the brand plan and/or improve the plan by
ensuring locally relevant and effective.
and manage media plans.
ensuring that expenditure and brand objectives are delivered on.
with advertising agencies, strategic alliance partners, and suppliers on
advertising and promotional campaigns.
the brand CRM program, encouraging customer retention and customer loyalty.
forecasts for promotions to minimize write-off costs.
menu optimization about promotional pricing, menu pricing strategy, and menu
mix to achieve targeted average GPs and deliver value to the brand’s customer
and co-ordinate menu roll-outs.
consumer research to gain consumer insights that drive decisions.
sales data and report on the performance of promotions and products.
competitor pricing and report regularly.
the marketing budget to ensure nil overspend.
the National Franchise Forum meetings.
Matric (or similar per market) with a relevant tertiary qualification.
background/qualification an advantage.
of 3 years’ experience in the FMCG/Food Franchising industry in the country.
brand marketing experience within franchising an advantage.
of the country’s media environment.
knowledge of Digital Marketing and social media platforms is an advantage.
interpersonal, written & presentation skills.
enumerate & computer literate.
orientated and a self-starter.
and able to work autonomously.
to work well under pressure.
are up to the challenge and possess the necessary qualifications and
experience; please send your CV only quoting the job title on the email subject (Brand Activation Manager –
FMCG) to email@example.com
before 5th February 2024.