Brand Activation Manager Job in Kenya

 Job Title: Brand
Activation Manager

Hiring Organization: Anonymous
Location – Locality: Nairobi
Location – Region: Kenya
Industry: FMCG
Job Type: Full
Time
Salary: KES 180k
– 200k
Date Posted: 01/25/2024

Gross
Salary: Kshs 180k – 200k,

Our
client in the FMCG is seeking a dynamic and experienced Brand Activation
Manager to join their marketing team. The ideal candidate will develop,
implement, and manage brand activation strategies to enhance brand visibility
and engagement. The Brand Activation Manager will play a key role in driving
marketing initiatives, collaborating with cross-functional teams, and ensuring
the successful execution of brand campaigns.

Responsibilities:


Assist in
developing the annual marketing plan(s) for the market (ensuring local
relevance).

Execute
effectively all brand activity to the approved marketing plan and promotions
calendar(s), including promotions, social media, web, digital, events, and
activations.

Seek new
opportunities to deliver against the brand plan and/or improve the plan by
ensuring locally relevant and effective.

Implement
and manage media plans.

They are
ensuring that expenditure and brand objectives are delivered on.

Liaise
with advertising agencies, strategic alliance partners, and suppliers on
advertising and promotional campaigns.

Manage
the brand CRM program, encouraging customer retention and customer loyalty.

Provide
forecasts for promotions to minimize write-off costs.

Support
menu optimization about promotional pricing, menu pricing strategy, and menu
mix to achieve targeted average GPs and deliver value to the brand’s customer
base

Manage
and co-ordinate menu roll-outs.

Utilize
consumer research to gain consumer insights that drive decisions.

Analyse
sales data and report on the performance of promotions and products.

Evaluate
competitor pricing and report regularly.

Manage
the marketing budget to ensure nil overspend.

Coordinate
the National Franchise Forum meetings.

Qualification:

Minimum
Matric (or similar per market) with a relevant tertiary qualification.

Marketing
background/qualification an advantage.

Minimum
of 3 years’ experience in the FMCG/Food Franchising industry in the country.

Previous
brand marketing experience within franchising an advantage.

Understanding
of the country’s media environment.

Excellent
knowledge of Digital Marketing and social media platforms is an advantage.

Excellent
interpersonal, written & presentation skills.

Highly
enumerate & computer literate.

Multi-task
orientated and a self-starter.

Independent
and able to work autonomously.

Ability
to work well under pressure.

Deadline
driven.

How to
Apply

If you
are up to the challenge and possess the necessary qualifications and
experience; please send your CV only quoting the job title on the email subject (Brand Activation Manager –
FMCG) 
to jobs@corporatestaffing.co.ke
b
efore 5th February 2024.

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